How to connect and use our Klaviyo integration to send automated Direct Mail campaigns with PostPal.  
This guide will walk you through everything you need to get started with using PostPal's Klaviyo integration.

Before You Begin

To set up PostPal’s Klaviyo integration, you must:

- Be logged in to your PostPal account.  
- Have the appropriate Klaviyo permissions to install applications.

How PostPal’s Klaviyo Integration Works

PostPal helps you connect with customers through highly targeted, personalized Direct Mail—automated directly from your Klaviyo workflows.

With our Klaviyo integration, you can:

- Automate Direct Mail Sends – Trigger personalized Direct Mail campaigns based on Klaviyo segments and flows.  
- Track Performance in Real Time – View conversion, revenue, and ROAS metrics for your Direct Mail campaigns right inside PostPal.

Connecting PostPal with Klaviyo

To connect PostPal with your Klaviyo account:

1. Log in to your PostPal account at https://app.getpostpal.com.  
2. Navigate to Integrationen.  
3. Inside the Klaviyo Container and click Klaviyo-Account verbinden.
4. In the pop-up window, complete the Klaviyo authentication process.

Once connected, PostPal will be able to sync your Klaviyo segments for use in Direct Mail campaigns.

Automating Your Direct Mail Campaigns

Once Klaviyo is connected, you can automate your Direct Mail sends by linking Klaviyo segments to PostPal campaigns.

To do this:

1. Log in to your PostPal account.  
2. Go to the Campaigns tab.  
3. Select the campaign you want to automate and choose the Klaviyo segment you'd like to target.  
4. Open the campaign’s details.  
5. Click on In Auto-Mailing umwandeln.  

From this point forward, PostPal will automatically send Direct Mail whenever a contact enters the selected segment in Klaviyo.

Understanding Your Reporting

When Klaviyo is connected, PostPal syncs event data so you can track campaign impact.

You can view reporting within you mailing details:

- Campaign-Specific Reporting – Open an individual campaign to view detailed attribution data and then select the related mailing to see the reporting details.

Next Steps

Now that you’ve connected Klaviyo to PostPal and set up automated Direct Mail campaigns, you’re ready to start driving results.

For best outcomes, work with your PostPal account manager to design personalized, high-impact creative for your campaigns—so you can turn your Klaviyo segments into loyal, repeat customers.

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