Postcard Marketing Hub
Postcard marketing guides for DTC and e-commerce
PostPal is a platform for automated postcard marketing for DTC and e-commerce brands in DE/DACH. This English hub explains how teams use direct mail with Klaviyo segments, CSV uploads and API workflows for winback, repeat purchase and customer activation.
Guides
All guides
English PostPal guides about postcard marketing, direct mail, winback, control groups and ROAS for DTC and e-commerce brands.
Knowledge
RFM segmentation for DTC: which customers to contact and when
RFM segmentation for DTC: which customers to contact and when. This English guide explains the same PostPal topic for DTC and e-commerce teams using postcards as a measurable retention channel.
Guide
Set it, forget it: a guide to automated direct mail
Set it, forget it: a guide to automated direct mail. This English guide explains the same PostPal topic for DTC and e-commerce teams using postcards as a measurable retention channel.
Knowledge
How to measure the true ROI of direct mail campaigns with control groups
How to measure the true ROI of direct mail campaigns with control groups. This English guide explains the same PostPal topic for DTC and e-commerce teams using postcards as a measurable retention channel.
Guide
Guide: turn first-time buyers into second-time buyers
Guide: turn first-time buyers into second-time buyers. This English guide explains the same PostPal topic for DTC and e-commerce teams using postcards as a measurable retention channel.
News
Deutsche Post postage increases: prices and Dialogpost development
Deutsche Post postage increases: prices and Dialogpost development. This English guide explains the same PostPal topic for DTC and e-commerce teams using postcards as a measurable retention channel.
Tips
How to double BFCM revenue with print in less than two hours
How to double BFCM revenue with print in less than two hours. This English guide explains the same PostPal topic for DTC and e-commerce teams using postcards as a measurable retention channel.
Guide
Getting Started with PostPal’s Klaviyo Integration
Getting Started with PostPal’s Klaviyo Integration. This English guide explains the same PostPal topic for DTC and e-commerce teams using postcards as a measurable retention channel.
Tips
7 proven alternatives to discounts for e-commerce brands
7 proven alternatives to discounts for e-commerce brands. This English guide explains the same PostPal topic for DTC and e-commerce teams using postcards as a measurable retention channel.
Knowledge
The perfect postcard design for direct mail campaigns
The perfect postcard design for direct mail campaigns. This English guide explains the same PostPal topic for DTC and e-commerce teams using postcards as a measurable retention channel.
Knowledge
Time-based discount tiers in e-commerce and their effect on contribution margin
Time-based discount tiers in e-commerce and their effect on contribution margin. This English guide explains the same PostPal topic for DTC and e-commerce teams using postcards as a measurable retention channel.
Knowledge
How to find the right timing for repeat-purchase campaigns
How to find the right timing for repeat-purchase campaigns. This English guide explains the same PostPal topic for DTC and e-commerce teams using postcards as a measurable retention channel.
Knowledge
The one-time buyer problem and the path to profitable growth
The one-time buyer problem and the path to profitable growth. This English guide explains the same PostPal topic for DTC and e-commerce teams using postcards as a measurable retention channel.
Knowledge
Master the second-purchase campaign for better e-commerce retention
Master the second-purchase campaign for better e-commerce retention. This English guide explains the same PostPal topic for DTC and e-commerce teams using postcards as a measurable retention channel.
Knowledge
One postcard campaign every e-commerce brand should send
One postcard campaign every e-commerce brand should send. This English guide explains the same PostPal topic for DTC and e-commerce teams using postcards as a measurable retention channel.
Product updates
News and product updates
- Product update: create control groups and measure direct mail cleanly
- The CRM report that compares email openers and non-openers
- Product update: detailed mailing statistics in PostPal
- Product update: add contacts to the shipping list
- PostPal is now officially listed in the Klaviyo Marketplace
- PostPal product updates: September
- Marketing calendar 2023 for e-commerce retention teams
FAQ
What teams should know before using postcards
What is the PostPal postcard marketing hub?
The hub collects English guides about postcard marketing, direct mail and retention for DTC and e-commerce brands. It is the starting point for topics such as Shopify winback, Klaviyo direct mail, control groups and ROAS.
Who should use these guides?
The guides are written for founders, CRM teams, lifecycle marketers and performance teams that want to reactivate customers or drive repeat purchases with personalized postcards.
Why does direct mail matter for DTC brands?
Direct mail can reach customers outside crowded digital channels. It is especially useful when PostPal uses Klaviyo segments, CSV uploads or API calls for winback, second-purchase and VIP activation campaigns.
How is success measured for postcard campaigns?
Success is evaluated through repeat purchases, revenue, voucher codes, control groups and ROAS. Clean measurement needs a clear segment, a defined revenue window and ideally a comparison group.
Which guides will I find in the postcard marketing hub?
The hub collects PostPal guides on postcard marketing, direct mail and retention for DTC and e-commerce brands, from segmentation and timing through postcard design to control groups and ROAS measurement. All guides are listed chronologically in the overview.