Deutsche Post regularly increases its postage prices, most recently every year. This page transparently tracks the development of Dialogpost prices relevant for direct mail: what changed in 2025 and 2026, what has been announced for 2027 and what that means specifically for your postcard marketing.
Current Dialogpost prices (letter and postcard)
For DTC and e-commerce brands, Dialogpost is especially relevant. It is the tariff for addressed advertising mailings in larger quantities. Here is the development per item:
| Dialogpost letter | 2024 | 2025 | 2026 |
|---|---|---|---|
| from 5,000 items | €0.34 | €0.36 | €0.38 |
| Dialogpost Easy (under 5,000 items) | €0.49 | €0.54 | €0.56 |
| Dialogpost postcard | 2024 | 2025 | 2026 |
|---|---|---|---|
| from 5,000 items | €0.31 | €0.34 | €0.36 |
| Dialogpost Easy (under 5,000 items) | €0.46 | €0.52 | €0.54 |
Basis: official price adjustments from Deutsche Post, as of the respective annual announcement.
Postage for private customers (standard letter and postcard)
The 2025 increase was significantly stronger for private customers than for Dialogpost, which is relevant if you send individual items outside Dialogpost:
| Item type | 2024 | 2025 | Increase |
|---|---|---|---|
| Standard letter (up to 20 g) | €0.85 | €0.95 | + 10 cents |
| Postcard | €0.70 | €0.95 | + 25 cents |
Postage increase 2027
Deutsche Post has announced another adjustment for 2027. As soon as the official amounts are available, we will add them here with source and year. This page remains the continuously updated overview of postage development.
What does this mean for your postcard marketing?
The annual adjustments are small, but they add up: postage becomes a little more expensive year after year. Even so, print remains one of the most profitable channels in retention marketing.
- Print remains a highly profitable, predictable channel, unlike fluctuating click prices on Google and Meta.
- Postcards are read and kept for around 17 days on average.
- Reach and visibility are independent of email open rates and platform algorithms.
- Because Dialogpost rises less sharply than Dialogpost Easy, it is worth bundling mailings above the 5,000-item threshold.
You can calculate how postage, production and shipping add up for your specific campaign transparently in the PostPal pricing calculator for every format and quantity.