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PostPal pricing

Postcard marketing pricing

PostPal gives DTC and e-commerce brands transparent postcard marketing pricing for predictable CRM, winback and retention campaigns. With the pricing calculator, teams choose format and quantity and immediately see the total price including production, postage and shipping. All prices are transparent net prices excluding VAT.

  • No contract lock-in
  • Ready quickly
  • Personal support

Pricing calculator

Format and quantity

Choose quantity

Choose format

Material & finish

Material
Standard material with high stiffness. Coated on both sides with reliable print quality. Suitable for most campaigns.
Premium postcard board for the classic postcard feel. Smooth coated front and writable back.
100% recycled paper. Certified with Blue Angel, EU Ecolabel and FSC.
Finish
Sorting and shipping can occasionally leave light surface marks. Optional finishing helps avoid these marks, but is usually not required and does not affect campaign performance.
Compare detailed prices Show price overview by quantity

Price overview by quantity

The tier marked “Current” matches the quantity selected above.

All prices excluding VAT.

Quantity Production
per piece		 Postage
per piece		 Price per piece
excluding VAT
500-999 0.23 EUR 0.54 EUR 0.77 EUR
1,000-1,999 0.22 EUR 0.54 EUR 0.76 EUR
2,000-2,999 0.20 EUR 0.54 EUR 0.74 EUR
3,000-3,999 0.19 EUR 0.54 EUR 0.73 EUR
4,000-4,999 0.15 EUR 0.45 EUR 0.60 EUR
5,000-5,999 Current 0.13 EUR 0.36 EUR 0.49 EUR
6,000-7,999 0.12 EUR 0.36 EUR 0.48 EUR
8,000-8,999 0.11 EUR 0.36 EUR 0.47 EUR
9,000-10,999 0.10 EUR 0.36 EUR 0.46 EUR
11,000-13,999 0.09 EUR 0.36 EUR 0.45 EUR
14,000-17,999 0.08 EUR 0.36 EUR 0.44 EUR
18,000-20,999 0.07 EUR 0.36 EUR 0.43 EUR
21,000-29,999 0.06 EUR 0.36 EUR 0.42 EUR
30,000-69,999 0.05 EUR 0.36 EUR 0.41 EUR
from 70,000 0.04 EUR 0.36 EUR 0.40 EUR

Assumption: payment in advance. Excludes add-ons such as address validation and personalization with unlimited variables, which can be added when needed.

Context

Fast help with pricing calculations

What is included in the price?

The calculator combines the cost of each postcard mailing: production, postage and shipping logistics. Marketing and CRM teams can see the cost per piece and total amount for a concrete quantity before launching a campaign.

  • Print production per piece
  • Postage and shipping logistics
  • Automatic volume tier

Postage follows Deutsche Post Dialogpost tariffs; you can find the current price development under Deutsche Post postage increases.

Who is the calculator for?

The calculator is built for DTC and e-commerce brands planning postcards as a measurable CRM channel. It is especially useful for winback campaigns, second-purchase activation, VIP mailings and Klaviyo segments, CSV lists or API audiences with a clear target quantity.

Read more about postcard marketing

How is the price calculated?

For every combination of format and quantity, PostPal selects the matching volume tier. Production and postage create the price per piece; multiplied by quantity, this creates the total price.

Discuss a mailing project

Frequently asked questions

Answers about prices and tiers

What does postcard marketing with PostPal cost?

Costs depend on format and quantity. The pricing calculator shows the total price per mailing including production, postage and shipping; prices exclude VAT.

Which services are included in the price?

Included are print production, postage and shipping logistics. Strategy and campaign setup can be discussed personally depending on the project.

Why do prices change by quantity?

Production costs per piece decrease with higher quantities. The calculator automatically selects the matching tier for the entered quantity.

Is there a minimum quantity?

Yes, the calculator starts at 500 pieces. Smaller tests should be discussed with the PostPal team in advance.

Are prices gross or net?

The displayed prices are net prices excluding VAT and are intended for companies in DTC and e-commerce.

Can I compare multiple formats?

Yes. Use the format dropdown to switch between all available formats. Cost estimate and tier table update for the selected combination of format, quantity, material and finish.