Built for B2B Marketing Teams Key Accounts
B2B marketing that lands on their desk.
Physical mail for your key accounts. Personalized and scalable via the PostPal API, with integrations into existing CRM processes. For B2B marketing teams that want to stand out at the accounts that matter.
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Digital B2B marketing channels are losing their edge.
Emails disappear in inboxes. LinkedIn campaigns get lost in the noise. Your most important accounts don't see your message. A physical letter lands on the decision-maker's desk. It gets opened. It stays there.
- No spam filterPhysical mail reaches the desk instead of another crowded inbox.
- A tangible touchpointA well-timed letter gives important accounts something worth remembering.
Physical mail for every B2B marketing moment
Key Account Campaigns
Engage your most important accounts with personalized letters. Individual copy, individual design and scalable API workflows for account-based marketing that arrives.
Event & Trade Show Follow-up
You collected the business cards. While your competitors send follow-up emails, your letter is sitting on the decision-maker’s desk.
Deal Reactivation
The prospect went dark. A physical letter, personalized to the last touchpoint, reactivates conversations where email fails.
Brands that trust PostPal
Frequently asked questions
What is account-based marketing with physical mail?
Account-based marketing (ABM) is a B2B marketing strategy where marketing and sales jointly focus on selected high-value accounts. Physical letters complement digital ABM tactics as a channel that arrives without spam filters, algorithms or feed noise.
How do I personalize letters for different accounts?
Upload a finished design to PostPal and place variables in the editor. You can pass individual values through the PostPal API, such as name, company, individual copy and campaign values. PostPal fills the variables automatically.
How do I integrate PostPal into my CRM?
PostPal can be integrated into existing CRM and marketing processes through API calls. The right data flow depends on your CRM setup and campaign requirements.
What is the minimum quantity per send?
The minimum quantity is 100 pieces per send for cost-efficient shipping. Smaller quantities are possible and are charged at higher unit prices.
Which countries can I send to?
PostPal currently supports Germany, Austria, Switzerland and the Netherlands for this use case. Additional EU countries can be arranged on request.
Is this GDPR-compliant?
PostPal supports data-protection-compliant campaign processes. The sender is responsible for the addresses, target groups and applicable legal basis. PostPal processes data under the agreed data-processing relationship.
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