Over the past few weeks, you shared excellent feedback and ideas for product improvements with us. We put in the work to ship these improvements before the BFCM season.

TL;DR

  • DIN A4 is now available in self-service. Choose the format directly in the design upload.

  • Cost estimate during campaign creation, with transparent breakdown of print, add-ons and postage.

  • New campaign view, one-off campaigns and auto-mailings separated, better filters and sorting.

  • Reschedule auto-mailings by setting a new next shipping date instead of pausing.

DIN A4 now also in self-service

PostPal feature: select DIN A4 format in self-service

What is new?

In the design upload, you can now select “DIN A4 letter, one-sided” or “DIN A4 letter, two-sided”.

Why is this useful?

No more detour through project management. You create A4 letters directly yourself, go live faster and need fewer coordination loops.

How to use it:

Upload design → choose DIN A4 format → done.

Cost estimate during campaign creation

New overview in the PostPal interface

What is new?

While you create the campaign, we show you a cost estimate including a breakdown: print, add-ons/services and postage.

Good to know:

Final costs may vary slightly because the final shipping quantity is known only after data preparation.

Benefit:

You get a realistic budget picture early and can plan better.

New campaign view: one-off campaigns and auto-mailings separated

What is new?

  • Separate tabs for one-off campaigns and auto-mailings

  • Clear status groups: draft, active (tracking running), completed (tracking ended)

  • New field “shipping date” and default sorting: newest first

Benefit:

Faster overview, less searching, clearer focus by campaign type.

Auto-mailings can now be rescheduled

PostPal product update September

What is new?

Instead of pausing an automation, you can simply set a new next shipping time as long as the mailing is not yet in prepress.

How it works:

  1. Open auto-campaign

  2. Click “Show auto-mailing settings”

  3. At “Planned schedule of next mailing” → “Edit”

  4. Choose a new delivery window

Practical example:

Your winback automation would run in October but collides with BFCM preparations. You simply set the next shipment to one week after BFCM, without pause-and-restart stress.