If you limit your marketing campaigns to only one or two major events per year, you leave a lot of revenue potential on the table.

It is true that major holidays, especially the period from Black Friday to Christmas, generate enormous revenue for many brands. But during this high season, competition for customer attention is intense. Competitive pressure also drives up marketing costs.

On the positive side, there are many smaller and alternative holidays you can use to market and celebrate your products, from Galentine’s Day (February 13) to Garden Day (June 11) to World Tourism Day (September 27).

To help you plan your annual marketing campaigns, PostPal has put together this marketing calendar for you. It includes the most important, and perhaps most surprising, dates to keep in mind. Choose the ones that best fit your brand.

Planning is a must

A good strategy requires early planning. Inform your customers about your offer in good time. Before you start, ask yourself the following questions:

  • What goals do I want to achieve with the campaign?

  • Which target audience do I want to address?

  • Which promotion will I offer, for example special offers, voucher code, free shipping etc.?

January

  • January 1: New Year’s Day, ideal for “new year, new goals” products such as health, fitness, organization and other goal-oriented products

February

  • February 09: World Pizza Day, pizza, kitchen accessories

  • February 12: Super Bowl, sports, food

  • February 13: Galentine’s Day, products for women, relaxation and self-care

  • February 14: Valentine’s Day, cards, flowers, chocolate, jewelry

  • February 20: Love Your Pet Day, everything around pets

  • February 21: Carnival, costumes, party accessories, alcohol, food

March

  • March 03: World Wildlife Day, outdoor, sustainable products

  • March 08: International Women’s Day, women-led businesses

  • March 17: St. Patrick’s Day, costumes, party accessories, alcohol, food

April

  • April 06: International Day of Sport, sports equipment

  • April 09: Easter, spring and Easter products, sweets, clothing, decoration

  • April 22: Earth Day, sustainable products, outdoor

  • April 23: World Book Day, books, education

  • April 27: Girls’ Day, innovation, computers, gadgets

May

  • May 01: Labor Day, recovery, relaxation, start of summer

  • May 14: Mother’s Day, gifts, jewelry, flowers, cosmetics

  • May 16: World Celiac Day, food, drinks, supplements

  • May 18: Father’s Day, gifts, outdoor, men’s products, clothing, food

  • May 29: Pentecost, summer items

June

  • LGBTQ+ and Pride Month, support for LGBTQ initiatives and organizations

  • June 01: International Children’s Day, toys, books, children’s products

  • June 11: Garden Day, garden products, outdoor

  • June 21: World Sleep Day, sleep-related products and supplements

  • June 21: International Yoga Day, yoga and meditation products

July

  • July 05: Bikini Day, swimwear, pool and beach items, fitness, supplements

  • July 07: Chocolate Day, sweets, indulgence

  • July 12: Simplicity Day, books, organization

  • July 29: Lipstick Day, cosmetics

August

  • Back-to-school month in most federal states, clothing, school supplies

  • August 19: World Photography Day, cameras, photo accessories, art

September

  • September 16, October 03: Oktoberfest, food, alcohol, decoration

  • September 27, World Tourism Day: travel accessories

October

  • Breast Cancer Awareness Month, donations, medicine, prevention

  • October 01: International Music Day, music, headphones, speakers and instruments

  • October 01: International Coffee Day, coffee and accessories

  • October 04: World Animal Day, pet products

  • October 31: Halloween, sweets, costumes, decoration

November

  • November 08: World Cleaning Day, household items

  • November 12: Grandparents’ Day, gifts

  • November 19: National Day of Mourning, remembrance

  • November 23: Thanksgiving, US products, food, decoration

  • November 24: Black Friday, all products

  • November 27: Cyber Monday, all e-commerce products

December

  • Christmas season, all products

  • December 24: Christmas, gifts

  • December 31: New Year’s Eve, party items, cocktails, food, alcohol