Money-back guarantee for the done-for-you winback campaign
This English page is provided for orientation. The German version is the legally authoritative version for PostPal Marketing Solutions GmbH.
Open the German guarantee terms
Introduction
PostPal offers a voluntary money-back guarantee for the done-for-you winback campaign. The guarantee is tied to the conditions listed below.
The guarantee applies if the campaign result after the 60-day measurement period does not reach the defined ROAS thresholds. If the requirements are met, PostPal reduces the invoice amount until the conditions are fulfilled and issues a credit for the difference.
PostPal decides whether a customer qualifies for the guarantee and confirms this in writing by email.
Guarantee terms
1. General requirements
Tools: the customer’s shop must run on Shopify. The customer must create a PostPal account, install the PostPal Shopify app and connect the shop to PostPal.
Revenue: the shop must have generated at least 1 million euros in revenue over the previous 12 months. PostPal may decide whether shops below that threshold still qualify.
Product fit: the products must be suitable for timely repeat purchases or cross-selling. Typical examples are consumables such as supplements, cosmetics, food and beverages, or complementary products such as fashion and jewelry.
Promotions: no other promotion with the same or a higher discount may run during the campaign period. The customer must inform PostPal about parallel promotions.
2. Audiences
PostPal defines the winback Audience independently after analyzing customer data and informs the customer about the Audience definition.
The customer may object before print approval. If the campaign runs with a changed Audience definition, there is no claim to the money-back guarantee unless PostPal voluntarily grants it.
3. Design
The customer provides the finished campaign design. The design must include a clear front-side offer, a headline that communicates the campaign purpose, the customer logo and URL, personal address fields and a voucher code on the back.
The customer must finish and deliver the design by the date stated in the guarantee confirmation email. PostPal chooses this date so that the customer has at least 5 working days.
4. Voucher
The discount must be competitive and market-standard for reactivation. The voucher value must be at least 5 percentage points above the newsletter or WhatsApp signup discount and at least 20 percent.
The campaign uses the PostPal voucher module and individual voucher codes for every customer. The voucher must apply to all customer products.
5. Campaign & payment terms
PostPal creates the campaign as an ongoing campaign with monthly frequency and connects the created Audience, uploaded design and voucher code.
PostPal issues the invoice before handing the mailing to the print partner. To remain covered by the guarantee, the customer must pay the invoice within 7 days.