Voucher redemption
Voucher redemptions are a direct success signal for postcards. When a recipient uses their individual code in the Shopify shop, PostPal can attribute the redemption to the matching mailing. This makes campaign performance and revenue measurable.
Voucher redemptions show which printed codes were used in the Shopify shop. They are one of the clearest response signals for direct mail.
How attribution is created:
- PostPal creates individual codes for a mailing.
- The code is printed on the postcard.
- The recipient redeems it in Shopify.
- PostPal attributes the redemption to the mailing.
This shows which campaigns were not only sent, but also triggered revenue.
Frequently asked questions
- How does PostPal detect a voucher redemption?
- The printed code is redeemed in Shopify. PostPal attributes that code to the campaign or mailing.
- Can I export used codes?
- Yes. You can download voucher codes for mailings and use them for analysis.
- Why are individual codes better?
- Individual codes make attribution more precise because every redemption can be assigned to a mailing or recipient context.