Voucher codes
In PostPal, voucher codes are the measurable response channel of your postcard. Through the Shopify integration, you create individual discount codes that are printed on the card and attributed to a mailing. This lets PostPal see which redemptions came from which campaign.
Voucher codes connect your postcard with a measurable offer. They are printed on the card and can later be assigned to a campaign or specific mailing.
Typical flow:
- You connect Shopify with PostPal.
- You create a discount or voucher configuration.
- PostPal creates individual codes and places them in the design as a variable.
- Redemptions are attributed to the mailing.
This lets you measure not only that a card was sent, but whether it created a purchase.
Frequently asked questions
- What do I use voucher codes for in PostPal?
- Voucher codes make a postcard mailing measurable. Each code can be assigned to a campaign or mailing.
- Do I need Shopify for voucher codes?
- Yes. Redeemable discount codes are created through the Shopify integration and redeemed in the shop.
- Can a voucher be used in multiple campaigns?
- PostPal distinguishes campaign-bound and reusable voucher setups. The important part is that attribution to the mailing remains intact.