Reports
Reports bring together analysis for your direct-mail activity. You see performance metrics, revenue and redemption signals, filters and reporting settings. To create these reports, PostPal needs your Shopify shop to be connected because Shopify orders and voucher redemptions are the basis for revenue and repeat-buyer insights. Combined with attribution and control groups, reports help you judge real campaign impact.
Reports make the effect of your PostPal mailings visible. They combine performance metrics, revenue signals and redemptions.
For PostPal to create a report, your Shopify shop must be connected. The Shopify connection provides order, revenue and voucher-redemption data from which PostPal derives reports, repeat-buyer insights and metrics such as repeat purchase rate, purchase frequency or time between first and second purchase.
Typical questions:
- Which campaigns create revenue?
- Which vouchers were redeemed?
- How do performance metrics change over time?
- Which filters show the relevant slice?
Reports are especially useful when combined with attribution and control groups.
Frequently asked questions
- What can I see in Reports?
- Reports show performance, revenue and redemption signals for your campaigns and mailings.
- Do I need Shopify for Reports?
- Yes. PostPal needs a connected Shopify integration to evaluate order, revenue and voucher-redemption data for reports and repeat-buyer insights.
- Can I filter Reports?
- Yes. PostPal provides filters and settings to narrow reporting to relevant data.
- How are Reports and attribution connected?
- Attribution assigns signals to a mailing; Reports make those signals visible and analyzable.