Attribution
Attribution answers the question of what impact a postcard campaign had. PostPal assigns redemptions, revenue and other signals to a mailing, until the latest end date of the vouchers on the cards, or within a 60-day conversion window without one. Combined with control groups, it helps you measure the incremental campaign effect more accurately.
Attribution assigns redemptions and revenue to a postcard mailing. It helps you understand whether direct mail has a measurable effect.
PostPal uses signals such as:
- individual and mailing-specific static voucher codes,
- redemptions in the Shopify shop,
- campaign and mailing context,
- performance metrics in reports.
The conversion window ends with the latest end date of the vouchers on the cards, after 365 days at most. Without an end date it is 60 days. For cleaner measurement, combine attribution with control groups.
Multiple static codes can belong to the same mailing. Redemptions are shown per code; each order counts only once in the overall result. Changing the configured codes recalculates existing orders within the tracking window. This does not establish recipient assignments or mailing costs per static code.
Frequently asked questions
What does attribution mean in PostPal?
PostPal assigns revenue and redemption signals to a specific mailing so you can measure the effect of your campaign.
How long is the conversion window?
Until the latest end date of the vouchers on the cards, fixed when the mailing is created, at most 365 days. If no voucher has an end date, 60 days from the tracking start.
Why are voucher codes useful for attribution?
Individual codes connect an order directly to a mailing and make attribution more robust.