Attribution
Attribution answers the question of what impact a postcard campaign had. PostPal assigns redemptions, revenue and other signals to a mailing, typically within a 60-day conversion window. Combined with control groups, it helps you measure the incremental campaign effect more accurately.
Attribution assigns redemptions and revenue to a postcard mailing. It helps you understand whether direct mail has a measurable effect.
PostPal uses signals such as:
- individual voucher codes,
- redemptions in the Shopify shop,
- campaign and mailing context,
- performance metrics in reports.
The typical conversion window is 60 days. For cleaner measurement, combine attribution with control groups.
Frequently asked questions
- What does attribution mean in PostPal?
- PostPal assigns revenue and redemption signals to a specific mailing so you can measure the effect of your campaign.
- How long is the conversion window?
- PostPal typically uses a 60-day window for attribution.
- Why are voucher codes useful for attribution?
- Individual codes connect an order directly to a mailing and make attribution more robust.