Variables & personalization
Variables are placeholders in the design that PostPal fills with real values per recipient during printing, such as first name or an individual voucher code. This makes every postcard personal even though you design it only once. You place variables in Postcard Studio, and they must stay inside the allowed zones.
Variables are placeholders in the design that PostPal fills with real values per recipient during printing. This makes every postcard personal even though you design it only once.
Typical variables:
- First name / salutation for a personal address.
- Individual voucher code - connects personalization directly with attribution.
- QR code with a trackable target link.
You place variables and QR codes in Postcard Studio. They must stay within the allowed zones of the format. PostPal checks this so the final layout is cleanly printable.
Frequently asked questions
- What are variables in a PostPal design?
- Variables are placeholders that PostPal fills with real values per recipient during printing, such as first name or an individual voucher code.
- Can I print personalized voucher codes?
- Yes. Use a variable to print individual, trackable voucher codes on each postcard and connect personalization directly with attribution.
- Where do I place variables?
- You place variables in Postcard Studio. They must stay inside the allowed zones of the format so the layout remains printable.