Text fields & personalization
Text fields can contain static text and variables. Variables are placeholders that PostPal fills with real values per recipient during printing, such as first name or an individual voucher code.
Text fields contain static text and, when needed, variables. Variables are placeholders that PostPal fills with real values per recipient during printing.
Typical variables:
- First name / salutation for a personal address.
- Company name for B2B recipients.
- Individual voucher code - connects personalization directly with attribution.
- QR code with a trackable target link.
You place variables and QR codes in Postcard Studio. They must stay within the allowed zones of the format. PostPal checks this so the final layout is cleanly printable.
In the Studio, choose Text and then Text field. Your uploaded design
remains unchanged; the text field sits above it. Double-click a text field to
edit it directly on the postcard. Type known placeholders such as
{{first_name}}, or use Insert variable in the right sidebar.
For a quick personal greeting, choose Greeting in the Studio's left
sidebar. You can pick
Hallo {{first_name}},, Guten Tag {{salutation}} {{last_name}}, or a custom
greeting. These templates are inserted as text fields and remain fully editable.
For an individual voucher code, choose Gutschein-Code (Voucher code) in the
Studio's left sidebar. PostPal immediately inserts an editable text field with
{{voucher_code_1}}. An information icon appears next to the voucher-code
layer name in the layer list; hover over or focus it to reveal the explanation.
With our voucher feature, you can create a unique code for each recipient. When
creating the voucher, set a prefix of up to four characters, for example VIP. It
is completed with six additional characters, resulting in a code such as
VIPXPXQT3. Imported voucher codes can differ.
Frequently asked questions
What are variables in a PostPal design?
Variables are placeholders that PostPal fills with real values per recipient during printing, such as first name or an individual voucher code.
Can I print personalized voucher codes?
Yes. Use a variable to print individual, trackable voucher codes on each postcard and connect personalization directly with attribution.
Where do I place variables?
You place variables in Postcard Studio. They must stay inside the allowed zones of the format so the layout remains printable.
How do I edit text fields in Postcard Studio?
Double-click a text field to edit it directly on the postcard. Type known placeholders such as {{first_name}}, or insert them at the cursor from the right sidebar using “Insert variable”. In preview mode, PostPal resolves known placeholders to example values.
How do I add a greeting?
In the Studio's left sidebar, choose Greeting. You can choose the informal template Hallo {{first_name}}, or the formal template Guten Tag {{salutation}} {{last_name}}, and then edit the inserted text field directly.
How do I add a voucher code?
Choose Gutschein-Code (Voucher code) in the Studio's left sidebar. PostPal immediately inserts an editable text field with {{voucher_code_1}}. An information icon appears next to the voucher-code layer name in the layer list; hover over or focus it to reveal the explanation. With our voucher feature, you can create a unique code for each recipient. When creating the voucher, set a prefix of up to four characters, for example VIP. It is completed with six additional characters, resulting in a code such as VIPXPXQT3. Imported voucher codes can differ.