Design guidelines
A good PostPal design combines a clear message with printable layout. Keep the address zone free, use enough contrast, place variables and QR codes so they remain readable, and guide recipients toward one clear action. PostPal checks technical rules, but the effect comes from a calm, focused layout.
A strong postcard design is not crowded; it is clear. Within a few seconds, the card should make the recipient understand why it deserves attention.
Practical rules:
- Keep the address zone consistently free.
- Use readable font sizes and strong contrast.
- Place voucher code and QR code visibly without squeezing them.
- Write one clear call to action.
- Use personalization sparingly and meaningfully.
PostPal checks technical print rules. The impact of your campaign still depends on whether offer, layout and target link work together.
Frequently asked questions
- What makes a good postcard design?
- A clear message, a visible offer, readable personalization and a clear call to action. Technically, the address zone must stay free.
- How should I use QR codes and voucher codes?
- Place QR codes and voucher codes large enough and with enough spacing so they remain readable or scannable after printing.
- Does PostPal check my design automatically?
- PostPal checks technical requirements such as format, bleed and reserved zones. You should still design content, contrast and campaign message deliberately.