One-time vs. continuous
When you create a campaign, you choose between one-time and continuous sending. A one-time campaign sends one batch to the current audience. A continuous campaign repeatedly checks which new recipients have joined since the last run and creates additional mailings from them.
PostPal campaigns can run one time or continuously.
One-time campaign:
- uses the audience at the start time,
- creates exactly one mailing,
- works well for single promotions or seasonal campaigns.
After tracking has finished for all non-terminal mailings, PostPal sets the campaign status to Completed. A completed campaign is final and can no longer be edited, reactivated or sent again.
Continuous campaign:
- repeatedly checks for newly added recipients,
- creates further mailings on a schedule,
- works well for lifecycle and reactivation logic.
Both variants need an audience, design, sufficient credit and the minimum shipment quantity that the price list sets for the audience's destination country.
Creating and editing
Opening creation from one-time campaigns or Auto-Mailings prefills the matching type in the common form. Choose interval and minimum quantity in the schedule section. CSV audiences support one-time campaigns only. Drafts save automatically; active and paused campaigns require explicit saving. For a paused campaign, choose whether to keep it paused or activate it. When an Auto-Mailing already has non-cancelled mailings, adjust its timeline in Auto-Mailing settings.
Frequently asked questions
When should I use a one-time campaign?
Use it when you want to contact a fixed audience exactly once, for example for a one-off promotion.
What does the Completed status mean for a one-time campaign?
PostPal sets this status after all active mailings have finished tracking. The campaign is then final and can no longer be edited, reactivated or sent again.
When should I use a continuous campaign?
Use it when new recipients should be added automatically, such as for recurring reactivation or lifecycle campaigns.
Does the minimum quantity apply to both variants?
Yes. PostPal checks the destination country's minimum shipment quantity from the price list for continuous mailings as well.