Audience
An audience defines who receives your postcard. In PostPal, an audience comes from one of two sources: a connected Klaviyo account or a CSV import. The minimum shipment quantity depends on the destination country and comes from the price list for that country. The audience provides the address data; design, voucher and runtime are defined in the campaign.
An audience is the recipient audience for a campaign. It defines who receives your postcard and provides the address data for delivery.
Audience sources in PostPal:
- Klaviyo - an audience from your connected Klaviyo account.
- CSV - an address list you uploaded yourself.
Shopify is not an audience source; it is the voucher and discount integration.
The minimum shipment quantity depends on the destination country and comes from the price list for that country. The audience only provides addresses. You define design, voucher and runtime later in the campaign. Optionally, you can cap the size of a mailing with the maximum shipment quantity.
Frequently asked questions
What is an audience in PostPal?
An audience is the recipient group for a campaign. It provides address data for sending and comes from Klaviyo or a CSV import.
Which data sources can I use for audiences?
PostPal audiences come from Klaviyo or a CSV upload. Shopify is the voucher and discount integration in PostPal, not an audience source.
Is there a minimum size for an audience?
Yes. The minimum shipment quantity depends on the audience's destination country and comes from the price list for that country. PostPal shows it to you right while you create the campaign.