Segment
A segment defines who receives your postcard. In PostPal, a segment comes from one of two sources: a connected Klaviyo account or a CSV import. For sending, the minimum shipment quantity is 500 recipients. The segment provides the address data; design, voucher and runtime are defined in the campaign.
A segment is the recipient audience for a campaign. It defines who receives your postcard and provides the address data for delivery.
Segment sources in PostPal:
- Klaviyo - a segment from your connected Klaviyo account.
- CSV - an address list you uploaded yourself.
Shopify is not a segment source; it is the voucher and discount integration.
For sending, the minimum shipment quantity of 500 recipients applies. The segment only provides addresses. You define design, voucher and runtime later in the campaign. Optionally, you can cap the size of a mailing with the maximum shipment quantity.
Frequently asked questions
- What is a segment in PostPal?
- A segment is the recipient audience for a campaign. It provides address data for sending and comes from Klaviyo or a CSV import.
- Which data sources can I use for segments?
- PostPal segments come from Klaviyo or a CSV upload. Shopify is the voucher and discount integration in PostPal, not a segment source.
- Is there a minimum size for a segment?
- Yes. For sending, the minimum shipment quantity is 500 recipients. This optimizes postage and keeps the mailing economically viable.